But the fashion industry has changed in the last ten years. Little girls no longer look to their mothers’ magazines for style advice and a sense of community. Instead they’ve replaced Vogue as the voice of fashion; there has been a shift, the massacre of the magazine and the rise of the blogger. I know that’s nothing new. “Print is dead” has been rattling around the blogosphere for a long time. That being said I want to explore the special nature of fashion bloggers – what makes them our friends and how their energy has driven influence in an industry that is – by it’s very nature – superficial. Through posting, reading and commenting, the blog-based fashion community is open to everyone with access to a computer. The end result is that the smallest fashion bloggers have become our friends, and we trust recommendations that come from friends.
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