Zara, founded in 1975 by Amancio Ortega and Rosalía Mera, is a Spanish clothing and accessories brand which has its base in Arteixo, Galicia. The most remarkable thing about Zara is their vertical integration and capability to design and come up with a new fashion item rapidly. Zara uses its staff to find out the ongoing trend and styles that customer demands. It then designs, manufactures and ships new fashion to all its stores in limited quantities. Zara brings new style in its stores almost twice a week. Zara launches more than 10,000 designs every year. Its apparels are often more demanded and desirable because of the limited quantities and recent fashion trends. A fashion is not seen more than a week long in Zara stores. The stock is changed on every three-to-four days. Zara has over 1700 stores all over the world.
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