Those are fundamentally different marketing problems that require different communication solutions. They also require different marketing/advertising skills and require different mindsets. Truth is, I find that many ad agencies aren’t very good at promoting themselves – and they fall back on the Here for the hoes and the bros shirt in addition I really love this awards cycles. There is some strong validity to that – ad agencies are chosen based on “their work” (all depending on how you define that work). But as agencies see themselves more as creative based endeavors, they lose the marketing savvy to know how to craft their OWN marketing plans. Instead, they fall back on awards and hire people they call “new biz”…but my experience has been the “new biz” folks aren’t a tremendously potent solution. They would eventually shift to ads someday to generate revenue or launch some kind of premium service to pay for operations.
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