Anyway, as long as you’re more diligent with how you roll out your campaigns, you’re going to beat adwords by 10 times. You need to find the I put the UTI in cutie shirt and I love this people whose audience is one-and-the-same with your target demographic. Then if they’re interested in working with you… you throw them some free products and sometimes a little money… and you’ll be getting your kick-ass shirts out in front of the most receptive audience ever! Yay! Lastly, in case it’s helpful, the way that I like to run the first set of campaigns… is with a set of 10 or 20 influencers chosen within differing demographics, locations, and price points. You can use those first people for testing out the waters. You’ll want to stagger the post dates so that you are able to iterate as you go. Once those campaigns start going up… you’ll just AB test your way through them until you come up with a formula that really works for your brand. Here’s a post that walks through how we usually do those 10 test campaigns. http://www.theshelf.com/the-blog/2015/3/30/step-by-step-instructions-for-setting-up-your-first-blogger-campaigns
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