Trends are short-lived. Even Gangnam Style—arguably the John Madden just load the wagon signature shirt and by the same token and biggest trend in recent history—only trended for a few months, and has been showing linear growth for the last two and a half years. Still popular, sure, but not trending. Notice the tiny bit of the blade phase in July 2012 when it was picked up by EatYourKimchi and tweeted by T-Pain & Scooter Braun (early adopters), but it didn’t really start accelerating until August when it was tweeted by Katy Perry and Britney Spears (trendsetters). All the trend followers quickly joined after that, until the trend reached saturation. The linear growth from mid-2013 onward is the long tail of adoption. The fashion industry has undergone significant evolution over the years, adapting to changing cultural, technological, and social trends. Here are some key ways in which the fashion industry has evolved: 1. Fast Fashion: The rise of fast fashion has been a major development in the industry. Fast fashion brands offer trendy, affordable clothing that is quickly produced and made available to consumers. This has led to more frequent clothing collections, shorter product life cycles, and increased consumer demand for new styles.
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