Chanel has also expanded into other areas, such as fragrance, beauty, and fine jewelry, and has a strong presence in the Los Angeles Raiders Super Bowl XVIII 1983 champions shirt and by the same token and global luxury market. The brand is committed to sustainability and ethical practices, and has taken steps to reduce its environmental impact and promote transparency in its supply chain. Overall, Chanel’s evolution over time reflects its commitment to innovation, tradition, and timeless elegance. Typically Haute Couture brands (Dior, Chanel Couture, Givenchy, etc. ) present trends, and trend companies like WGSN boil them into mass market ideas. Hemlines, drapes, fabrics, are assembled into guides and presentations are made at fashion houses. Over the next 2-3 years they’re then incorporated into high-fashion ready-to-wear (like Prada, Gucci, other brands you’ll find at Saks), then the next year mass market companies (Banana Republic, J Crew, etc.). Some brands that have really short lead time on development cycles (like H&M or Zara) try to get the ready-to-wear trends in store at the same time as high fashion RTW, although it’s pretty much impossible to get the right fabrics in time. Media tries to make it seem like celebrities influence that cycle, but in actuality they shop the market. Someone like Kim Kardashian-West seems like she’s a trend setter because she shops the Haute Couture, which then makes it seem like the market copied her.
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