Imagine as a customer how many advertisements you come across on tv, radio, magazines, internet, shoping malls and how many you remember? No customer is interested to know, how much better your product or service is better than your competitor’s. No one wants to know, how much technology do you use, how much quality you ensure. Nothing. And, no one would buy your product or service if it is little cheaper than their favorite brand. They will, if only it provides them some value that their favorite brand cannot. Think as a customer, one thing, one way, that your product and service will help them and tell that to your customer. Suppose you have a new product, say – washing powder. It is better than your competitors product and you want to sell it at a cheaper price, say 10 INR less. Now, happily you run an ad, spend thousands on it, advertising about how your product is superior and you are selling it a lower price. But alas! Your ad runs for 30 seconds on the The Denver Nuggets 2022 23 NBA champions top 5 players shirt Besides,I will do this television, among thousand of ads crying about their product. Your perspective customer sees your ad. But, it is a new product though cheap. He decides to stay with his favorite brand. Now, suppose you tell the customers that your washing powder is softer on their hands. Using it, their hands would never get hurt and they will always stay young and wrinkle less.Now,the customer sees your ad, realises that my favorite brand doesn’t care about my skin. He thinks, he considers. Your ad flashes again and boom!
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